Comprehensive Marketing Strategy

In addition to our luxury marketing program, I offer my clients a finely crafted marketing plan that will ensure your home is viewed by the largest number of qualified buyers.

The Best Visual Presentation

  • Staging: I work with a team of professional staging experts to ensure your home appears in “move in” condition for buyers. I also can recommend resources to help clients organize, de-clutter, and facilitate the sale of unwanted household furnishings.
  • Photography: For every listing, I hire the best Atlanta based real estate photographer to photograph the interior and exterior of your home. Stunning, high-resolution photographs are critical to attract on-line buyers and show your home to its best advantage.
  • Floor Plans: Your entire home will be measured for professional floor plans which are created to give buyers even more information and connection to your home.
  • Video: A professional videographer will film me providing a guided tour of your home, complete with historical and architectural information about the property. This video will be promoted through several channels including a YouTube channel feature.

The Best Relationship Marketing

  • Broker-to-Broker Marketing: Research shows that most buyers work with a real estate agent, even while doing their own research on-line. I focus on this important audience through networking, personal phone calls, broker events, email announcements, and direct mail targeting the real estate community. These effective tools are used to introduce your home to the broker community before your home “officially” hits the market, building interest and excitement in advance of being promoted more broadly.
  • Direct to Buyer Marketing: I also market directly to buyers in my personal sphere of contacts through blogging, Twitter, Facebook, direct mail, and custom email announcements targeting the Metropolitan Atlanta audience. This approach helps me reach an audience that may be thinking about buying but has not yet started working with a real estate agent or searching on-line. This effort works in conjunction with other marketing efforts to build awareness and excitement about a new home for sale.

The Best On-Line Presentation

Once your home has been photographed and described to highlight its best features, these images are presented to the public in a comprehensive on-line strategy.

  • In addition to my own high-end website, your home will be presented to buyers on over 250 websites including a property featured listing on and a custom web page for your home address.
  • Your property will be featured on premier luxury websites including,, and
  • Your home will be a featured Property of the Week on and a featured property with sponsored links on Facebook to reach 30,000+ users.